CASE STUDY Background Inchcape sells a car somewhere in the world every two minutes. Operating in almost 30 countries, the 160-year old company has some 14,000 staff. The company is proud of its heritage of innovation, having been named after a Scottish lighthouse built on treacherous submerged rocks, the construction of which demanded creative thinking. Challenge • There was a strong feeling that energy and drive – core parts of Inch

Join for free to read