In The Paper Bag

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B A S I S I n t e r n a t i o n a l A d v a n t a g e • V o l u m e 1 5 • A u t u m n 2 0 1 1 Step Two: Realizing Extra Sales Opportunities While the first generation system made life easier for both retailers and wholesalers in their internal processes, it didn’t do anything for the market success of the retailers. “In 2005 or 2006, someone had the idea to extend the concept of the existing application – develop once, shar

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