1 Persol Career Case Study • ©2018 Hortonworks • hortonworks.com AIMING TO BUILD NEW BUSINESS MODEL, INCORPORATING UNSTRUCTURED DATA Persol Career Co., Ltd. (“Persol Career”) has selected Hortonworks Data Platform (HDP ® ) as Apache Hadoop ® distribution and built an AI infrastructure, aiming to improve the quality of recommendations and transform its business by using AI data including machine learning. Use of data with the AI infrastructure will allow the company to make more advanced recommendations. By analyzing unstructured data, Persol Career also intends to build a new business model. CASE STUDY Improving Recommendation Quality by Using Data Including Machine Learning IMPLEMENTATION BACKGROUND • Cumbersome pre-processing before using existing data in AI • Lack of da

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