Overview Keurig Green Mountain, headquartered in Waterbury, VT, is the dominant player in personal beverage systems. Keurig is made up of 80 brands which, combined with its partner brands, make up nearly 600 product varieties. These include hot and cold coffees, teas, cocoas, dairy- based beverages, lemonades, cider and fruit-based drinks. In 2018, Keurig Green Mountain completed a merger with Dr Pepper Snapple Group to create Keurig Dr Pepper, a new challenger company in the beverage industry. Business challenge Keurig Green Mountain has experienced meteoric growth, both from a rapid surge in sales, as well as an increase of partnerships with a multitude of vendors such as Dunkin’ Donuts, Starbucks and Newman’s Own to package and sell their brands in K-cup pods. With fast and

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