IDWholesaler.com • (800) 321-4405 For more than three decades, SW Trading Accessory Plaza in Houston, Texas has operated as a wholesaler of fashion handbags and scarves, luxury jewelry, luggage, and the latest in trendy couture accessories. Since owner Mark Song established the brick- and-mortar company in a 1,000 square foot location in 1982, the family-owned and operated business has grown to five separate stores with a combined total of 55,000 square feet. Additionally, the company has an e-commerce website showcasing their entire inventory of quality merchandise. Although SW Trading Accessory Plaza sells their merchandise to retail customers, they have a dedicated customer base of more than 15,000 small business wholesale clients. CHALLENGE Create a More Distinctive Loyal

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