CASE STUDY Implementation of Comarch Smart BSS Suite For simpliTV ORS/simpli services The Challenge simpli services, a subsidiary of the Austrian Broadcasting Services (ORS), has launched an innovative terrestrial TV platform – simpliTV. Being a new player on the market, simpliTV began its business operations with an ambitious objective to win a market share of more than 12% for digital terrestrial reception. To achieve this, simpliTV needed to prove its competitive edge and convince potential customers that it is the best choice available. The company’s strategy was to show viewers how simple it was to register, activate the service, become a subscriber and benefit from its innovative and low-cost offer. The only way for ORS and simpli services to ensure this kind of customer ex

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