Case Study The T aubman Company (NYSE: TCO) Taubman (NYSE: TCO), is a publicly-traded Real Estate Investment Trust (REIT) which operates high-end retail centers throughout the USA and Asia. In tandum with MXM, a mobile app agency, Taubman sought to find an indoor navigation SDK to power their Shopping Mall App that would provide their clients and merchants with an exceptional experience, and in turn, drive sales. TTC signed a contract with SPREO to implement the technology throughout eighteen malls in the United States by the end of 2015. SPREO provided an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMARTTM beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for ind

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