Experiments, trending and Experiments, trending and ‘Pet-Fi’ pave the path for ‘Pet-Fi’ pave the path for raising iiNet’s prole. raising iiNet’s prole. Helping the challenger brand to take on the big players. Helping the challenger brand to take on the big players. Formed in suburban Perth, Western Australia back in 1993, iiNet is Australia’s second Formed in suburban Perth, Western Australia back in 1993, iiNet is Australia’s second largest Internet Service Provider (ISP) and the leading ‘challenger brand’ in the largest Internet Service Provider (ISP) and the leading ‘challenger brand’ in the telecommunications sector. With leading broadband oerings, stellar customer telecommunications sector. With leading broadband oerings, stellar customer service and a slightly irreverent person

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