CASE STUDY: IDLE-FREE ZONE Client: Natural Resources Canada – Office of Energy Efficiency OVERVIEW Natural Resources Canada’s Office of Energy Efficiency (OEE) has a mandate to develop and support programs that encourage more efficient driving behaviours by Canadian motorists. For the past decade, OEE has developed and implemented a national “Idle-Free Zone” campaign that has offered tools to enable Canadian municipalities and community groups to develop their own community-based campaigns and initiatives to reduce unnecessary vehicle idling. SERVICES In support of OEE’s national “Idle-Free Zone” campaign, Lura Consulting has undertaken numerous projects over the past decade, including: ? Research and pilot projects on how to use Community-Based Social Marketing (C

Join for free to read