1 Background IdearIdeas is a marketing, design and interior design agency, center of a group in which Imaginary Space (specialized in production of supports for sale points) and future-A (dedicated to research and strategic consulting based on trends) are also located. The clients of IdearIdeas are mainly production companies as well as distributors of industrial or consumer goods. CASE STUDY Idearideas Buildings materials2 IdearIdeas works as an external marketing department for a large number of companies, designing strategies and developing specific actions. Among the latter are the tasks of designing and developing materials such as corporate websites, catalogs and brochures, among other elements that intensively incorporate each company’s product information. IdearIdeas is a s

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