IdeaJam™ Case Study The Problem – How to quickly get the opinion of a global community IBM Lotus was about to launch a new air-cover marketing program called “Lotus knows”. This campaign was designed to inspire, broaden and deepen enthusiasm for Lotus collaboration capabilities and solutions. With only weeks to the launch of “Lotus Knows” IBM Lotus wanted a way to tap into the energy of the entire Lotus community around the world to get their

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