CASE STUDY IBM CognoS 1 © 2013 ON24, Inc. I www.on24.com, email: solutions@ON24.com or call 1-877-202-9599 on24 CUST oMEr CASE STUDY IBM CognoS 10 LAUnCh WEBCAST ON24 Webcasting Platform 10: IBM Cognos 10–Intelligence Unleashed Situation Creating a global ProduCt l aunCh IBM’s Business Analytics group needed a high-impact launch, targeting customers and prospects, to introduce Cognos 10. This was their largest product launch since IB

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