Case Study
IBM and Cadence
The Customer IBM is a technology firm headquartered in Armonk, New York. The company manufactures and sells hardware and software, and it offers infrastructure, hosting, and consulting services ranging from mainframe computers to nanotechnology. In 2011, Fortune ranked IBM the 18th largest firm in the U.S., as well as the 7th most profitable. Forbes ranked the company 31st largest firm globally for 2011. Other 2011 rankings include No. 1 co