IAB Certification programs lead the media and marketing industries for establishing and measuring competency in digital advertisingOverview The Interactive Advertising Bureau (IAB) comprises more than 650 leading media and technology companies that sell, deliver and optimize digital advertising or marketing campaigns. Combined, they account for 86 percent of online advertising in the United States. Working with its member companies, IAB develops technical standards and best practices for digital communication. IAB also fields critical research on interactive advertising and is committed to professional development and elevating the knowledge, skills, expertise and diversity of the workforce across the industry. The IAB Certification Program launched in 2012, created out of market

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