“I wish I did this earlier... it would’ve saved me $800K.” – David Kleinhandler, CEO Goal: De-risk the roadmap for a new life insurance startup. Approach: We reshaped stakeholders’ goals to co-define a business and commercial strategy that aligned with their strengths and resources. Result: Stakeholders walked out with a clear narrative about their business to lock in major strategic partnerships, as well as a go-to-market strategy to acquire new policy holders.

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