Case Study

Hyundai Motor Spain - English Language Competency: A Strategic Priority

Hyundai Motor Spain - English Language Competency: A Strategic Priority

Pages 8 Pages

1 · Case study Case Study Digital Transformation of Language Learning Insights2 · Case study Hyundai Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, South Korea, which has an annual production capacity of 1.6 million units. The company employs more than 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through some 5,000 dealerships and showrooms. Hyundai first disembarked in Spain in 1992 as ‘Hyundai Distribución de Automóviles’ , becoming ‘Hyundai Motor Spain’ in 2009. The Hyundai Motor Company is a South Korean automotive manufacturer headquartered in Seoul, South Korea. The company, founded in 1967, comprises Hyundai, Kia Motors (32.8% owned subsidiary) and Genesis Motors (100% owned).3 · Case study English langua

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