Hydro-Québec COMPANY Hydro-Québec manages the generation, transmis- sion and distribution of electricity in the Canadian province of Québec. The public utility is one of the province’s largest economic drivers, contributing more than $20 billion annually to provincial GDP . LOCATION Montreal, Quebec INDUSTRY Utilities PRODUCTS USED Hootsuite Enterprise Talkwalker CASE STUDYThe COVID-19 pandemic changed digital behavior forever and accelerated social media use dramatically. But long before 2020, Hydro- Québec—an organization of 20,000 employees Hydro-Québec Wins Social with a Sassy Customer-First Strategy The public utility shatters expectations and wins brand love with smart social listening, responsive digital customer care, and a surprisingly cheeky tone on social 1

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