3 (Hutchison 3G) 3 became the first operator to deliver global 3G mobile technology when it began offering mobile video on new handsets in March 2003 in the UK and Italy. This followed months of intensive development of a mobile offering designed and built from scratch, on a scale unmatched in the telecoms industry. The Challenge 3’s unique position as a largely green field 3G operator meant that it did not have to cope with the

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