2012 Gold Award for Fundraising Excellence World Vision HUNGRY IN AMERICA Submitted by Russ Reid THE NUMBERS Recipients: 15,000 Response Rate: 7 percent Total Cost: $27,343 Income Generated: $140,635 Average Gift: $47.50 Cost to Raise a Dollar: $0.19 “I f you care about children in Africa, Asia and the poorest, harshest places on the planet, call World Vision,” wrote Russ Reid’s Tamara Wolf. “But if you have a concern for Americans who suffe

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