Case Study

Hunger Games

Hunger Games

For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Hunger Games Results Objectives • Hardcore Hunger Games fans were anxiously awaiting the release of The Hunger Games DVD. But even the most ardent Katniss supporters could use a little reminder. • Raise awareness for The Hunger Games on DVD and the exclusive release at Walmart stores. • Drive traffic to Walmart and sales of The Hunger Games on DVD. • In t

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