Human services agency uses ClearView CRM to link multichannel fundraising efforts To some, it’s known as multichannel fundraising; to others, integrated or cross-channel marketing. To a large human services agency, it’s simply one of the organization’s most effective ways of achieving its long-time mission to help people affected by poverty, disasters and other issues. Over the years, as the agency’s programs grew, so did its fundraising efforts. Today, it adeptly manages a range of fundraising programs--annual campaign, events, online giving, social media efforts and more--that evolved as its donor base and number of gifts grew exponentially. Data paints a picture The organization’s highly developed mix of fundraising approaches means that it deals with voluminous amounts of i

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