HTC Captures Outstanding Brand Awareness Via Targeting and Social Strategy
HTC Captures Outstanding Brand Awareness Via Targeting and Social Strategy
2 Pagesinfo@sizmek.com © 2015 Sizmek, Inc. All rights reserved. Marketing goal: Build awareness in a new market A global designer and manufacturer of smartphones and tablet devices, HTC wanted to drive brand awareness in Turkey for its M9 smartphone – its first major campaign in that market. C A S E S T U D Y – C O NS U M ER EL E C T R O N I C S HTC CAPTURES OUTSTANDING BRAND AWARENESS VIA TARGETING AND SOCIAL STRATEGY. Sizmek and OmnicomMediaGrou
