Get in touch for a FREE DEMO preoday.com/contact For Britain’s theatres, there is an omnipresent challenge of finding strong, reliable access to fruitful revenue streams. Competing against new and emerging forms of entertainment, theatres need to capture their audience, and their spend, in order to survive. In 2016 HQ Theatres had already recognised a need to grow the average customer spend and was seeking ways to achieve this without falling back on traditional, hard sales tactics. A review of in-venue bar activity revealed pre-show and interval queues were often 6-10 people deep. Combined with the challenging logistics and layouts at some of the group’s older theatres, it was clear that improvements could be made. The team was equally keen to mobilise customers that choose to remai

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