Case Study Cardlytics uses purchase intelligence to make marketing more relevant and measureable while strengthening the role banks play within the flow of commerce. By leveraging purchase insights to answer pressing marketing questions, Cardlytics has linked together some of the biggest names in banking and advertising. Founded in 2008 and based in Atlanta, Georgia, Cardlytics has experienced tremendous growth and now partners with financial institutions such as Bank of America, PNC Bank, Regions Bank and Fiserv. These partnerships work well, given financial institutions’ desire to offer their customers value in the form of cash-back rewards on the things they like to buy. Cardlytics’ proprietary native online and mobile banking channel enables advertisers to delive

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