HP uses Smartsheet to automate project tracking and planning and increase HP-led sales and marketing events from 6 to 26 per quarter
HP uses Smartsheet to automate project tracking and planning and increase HP-led sales and marketing events from 6 to 26 per quarter
4 PagesHP automates project tracking and planning with Smartsheet, skyrocketing HP-led sales and marketing events from 6 to 26 per quarter. The software streamlines coordination through real-time sheets, automated workflows, and calendars, enabling rapid event launches without added staff. Dashboards provide visibility into budgets, RSVPs, and ROI, empowering data-driven scaling. Roxie Palacios, Senior Events Manager, notes they've achieved a year's worth of events in two quarters. For the global enterprise tech leader with 51,000 employees, Smartsheet doubles output, boosts efficiency, and accelerates marketing impact across North America.
