HP automates project tracking and planning with Smartsheet, skyrocketing HP-led sales and marketing events from 6 to 26 per quarter. The software streamlines coordination through real-time sheets, automated workflows, and calendars, enabling rapid event launches without added staff. Dashboards provide visibility into budgets, RSVPs, and ROI, empowering data-driven scaling. Roxie Palacios, Senior Events Manager, notes they've achieved a year's worth of events in two quarters. For the global enterprise tech leader with 51,000 employees, Smartsheet doubles output, boosts efficiency, and accelerates marketing impact across North America.

Join for free to read