How Will One of the World’s Most Popular Sports Leagues Radically Transform the Football Experience? There is nothing that brings people together like the shared joy of sports. And when it comes to football (or soccer, as it is known in the United States), there’s no organization bringing more passion to the game than LaLiga (Spain's Liga Nacional de Fútbol Profesional). Whether it’s hosting professional matches or sponsoring football programs for youth or the disabled, LaLiga is dedicated to creating a safe environment where everyone can enjoy the game and deepen their sense of community and pride. Despite its success, LaLiga isn’t comfortable with the status quo. It wants to disrupt the industry and dramatically expand and diversify its business by becoming a lifestyle brand,

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