How Tuck School of Business Built a Branded Event App for Professional Conferences ATTENDIFY CUSTOMER STORYTHE BACKSTORY Dartmouth’s T uck School of Business is an active community that holds live events throughout the year. With orientations, admit weekends, and six to eight conferences each school season, they serve the student body and host new visitors from the extended network and public. Dartmouth’s T uck School of Business is an active community that holds live events throughout the year . Neil Kulkarni, a second-year T uck MBA candidate, sits on the student government and serves as a liaison between the IT infrastructure team and the students. His team had tried an event app to run their conferences but weren’t happy with it. “The user experience was very, very poor ,” K

Join for free to read