How to Make the Shift to Revenue Marketing DATA-DRIVEN REVENUE GROWTH IN OMNI-CHANNEL ACQUISITIONTHE BUSINESS One of the largest in private higher education. Investments in & revenue from 42 markets. Omni-channel marketing to offline revenue. Agency-executed campaigns. Grow revenue through new customer acquisition. WHO THE OBJECTIVE THE PROBLEM THE MODEL Seasonal acquisition in a saturated competitive market. Increasingly expensive bidding

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