Case Study

How three online retailers used automated product education emails to raise customer engagement and retention

How three online retailers used automated product education emails to raise customer engagement and retention

Pages 7 Pages

About Product Education Emails When we started the business one of our guiding principles was that we wanted people to have a learning experience in lighting. We use the product data we received from Windsor Circle and we’ve built targeted emails that help people better get to know the products they bought. W e’re seeing direct revenue coming from those emails. The product education emails are one of the things I’ m most proud of in terms of our

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