How the HIRE Vets Medallion Program grew its program applications by 127% with support of the Granicus Experience Group The U.S. Department of Labor OVERVIEW The U.S. Department of Labor’s “HIRE Vets Medallion Award” recognizes employers who recruit, employ, and retain veterans. With the help of the Granicus Experience Group (GXG) and govDelivery, the program saw significant increases in applications and revenue. CHALLENGE In 2017, Congress created a new program to recognize employers for recruiting, employing, and retaining veterans. But with no brand recognition and funded only by application fees, the team needed to effectively get the word out about participation. SOLUTION Working closely with GXG, HIRE Vets built an audience capture strategy and outreach program that levera

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