Challenge Testim constantly evolves its platform, often adding features in response to requests from its customers. To do this more efficiently while not sacrificing reliability and safety, the team wanted the ability to publish experimental features only to Testim employees (aka dogfooding), introduce new features specifically for sales demos, or get feedback from a small number of customers (early adopters). Once features were deemed ready to roll widely, Testim also needed the ability to deploy those features gradually to their entire customer base. This capability gives the team more control in minimizing any potential negative technical or business impact. Earlier this year, Testim began searching for feature flag solution that could address these challenges while supporting

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