Sparkasse KölnBonn improved the success of their product campaigns by up to 200% with KNIME's complete, end-to-end data science platform. KNIME’s low-code/no-code interface enabled the team—composed of members with diverse backgrounds—to quickly build, train, and deploy predictive AI models that outperformed previous expert-based recommendations. This modernization increased campaign effectiveness, allowed faster iterations, and supported customized scoring models aligned with local goals. The platform’s self-documenting features also facilitated clear communication and stakeholder buy-in across the organization.

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