From Applicant to Alum: How Rutgers University, Division of Continuing Studies Personalizes Student Interaction “ Using Informatica Cloud Data Integration with Salesforce allows us to better retain our students and engage our alumni.” Danielle Henriquez Business Intelligence Architect Rutgers University Goals Solution Results Attract and retain students, better engage alumni, and identify cross-marketing opportunities for continuing studies Use Informatica Intelligent Cloud Services to unify data from disparate marketing pipelines, undergraduate and graduate admissions, enrollment, and alumni systems Helps Rutgers modernize its educational approaches and serve students better with timely and actionable information Unifies admissions, enrollment, and alumni data for maxi

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