How Riverside Presbyterian Day School Earned a Page 1 Presence with a Killer SEO Strategy 93% of all online experiences begin in a search engine — so, you can say that most prospective families and students will discover your school online using Google. However, Google can be one of the trickiest places to be found because of Google's algorithms. In general, Google's algorithms work by tracking the total number of web pages that contain the specific keywords in a search, then rank those pages based on dozens of factors — like relevance, title tags, keywords, content, load times...the list goes on and on. Typically, the most relevant and trustworthy pages based on the keywords used in search will be ranked higher. But there can be some difficulty gaining and maintaining a page one presenc

Join for free to read