Case Study
How Ricardo helped turn Hummer’s military legend into a mighty SUV for the civilian market
Unstoppa Unstoppa b b le! le! How Ricardo helped turn Hummer’s military legend into a mighty SUV for the civilian market Inter Inter vie vie ws ws Carlos Ghosn, Nissan Martin Leach, Ford Winter 2002/2003003 Softw Softw ar ar e e Version 5 expands the WAVE envelopeV ehicle manufacturers are on a constant quest to maintain competitiveness. Among the associated challenges are how to leverage brand identity, and how to design and develop new “mus