The Bluestone PIM Case Study highlights how Starboard, a world-leading water sports brand, leveraged Bluestone PIM to enhance its sustainability initiatives. Starboard, specializing in paddleboards and windsurfing gear, faced the challenge of linking extensive product data with environmental impact metrics for its B2B e-commerce platform. The solution enabled Starboard to transition sustainability from a mere reporting obligation to a data-driven strategy. By integrating product attributes with carbon footprint metrics, Starboard can accurately track, compare, and reduce emissions across its product portfolio. This facilitates data-driven decisions on materials and production, identifies high-emission categories, and ensures environmental goals scale with business growth, ultimately stream

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