THE LAW OFFICE OF AARON E. ECKMAN, PLLC Aaron Eckman “Our marketing saved us, and it ultimately changed the way we do business at our firm.” The Law Oice of Aaron E. Eckman, PLLC How One Law Firm Filled a $22,400 Revenue Gap Through an improved website and digital marketing strategy.The Challenge Generating enough cases to pay the bills in a major financial setback. er opening their criminal defense law firm in Midland, Texas, attorneys Aaron and Victoria Eckman operated it much like a federal public defender’s oice—the majority of their work consisted of criminal defense cases they were appointed to by the federal court. It wasn’t a bad strategy...the husband-and-wife team enjoyed a consistent flow of cases. But they didn’t have a lot of control over the growth of their practic

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