Learn PPC How one digital marketing agency identied and diverted 43% in wasted ad spend by Jordan Nishkian September 28, 2020 Marketing Agency This is a guest post by Jordan Nishkian, Content Strategist at WebServ, a digital marketing agency located in Irvine, California. Wasted ad spend isn 't helping anyone. According to SearchEngine Journal, the average AdWords account wastes 61% of its budget on search terms that never converted and 76% on the wrong search terms altogether. There is a relationship between wasted spend and cost-per-conversion, but it 's not linear; it 's exponential. In other words, a 10% increase in wasted spend does not equate to a 10% increase in cost-per-conversion. It equates to a 44-72% increase. Start free trialWasting money on non-converting search terms isn 't

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