How NAMI Became the Peer-to-Peer Fundraising Organization of the Year
How NAMI Became the Peer-to-Peer Fundraising Organization of the Year
9 Pages© All Rights Reserved - DonorDrive®© All Rights Reserved - DonorDrive® Challenge & Solution With more than 100 events scheduled headed into spring 2020, NAMI had to significantly and quickly shift their core fundraising efforts around NAMIWalks to a virtual format. The team rose to the occasion, partnering with their peer-to-peer fundraising platform DonorDrive, listening to their supporters, and investing in new strategies to evolve the way they fundraise. They completely reinvented their long-standing NAMIWalks events to NAMIWalks Your Way, giving their supporters ways to get involved through virtual and hybrid opportunities. Supporters not only walked, but baked, biked, and found other creative ways to support NAMI. Most importantly, they fundraised like never before
