An AppDynamics Business White Paper October 2013 How Much Revenue Does IT Generate? Correlating Revenue and Application Performance An AppDynamics Business White Paper 2 How Much Revenue Does IT Generate? Correlating Revenue and Application Performance “If we’ve sold less than $1,000 in five minutes, there is probably a problem, even if it’s 2 o’clock in the morning. If our sales have flatlined, that’s a critical problem. I don’t know how to be any clearer.” Geoff Kramer, Manager of Quality Engineering at Orbitz Worldwide It’s no secret that IT can be seen as a cost center in many organizations today. IT spends millions every year digitizing business processes into online applications and services. Businesses have a fairly good idea of how much money they spend on IT, but ve

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