Milliken & Company, a global manufacturing leader, turned to Highspot to address the complexity of selling across diverse industries and long supply chains. Sellers struggled to tailor conversations for varied buyers, so enablement became critical. Highspot provided a centralized platform for content and training, backed by strong governance to keep resources fresh. Adoption soared—87% recurring use, 37% more external share adoption, and a 38% boost in content usability—empowering sellers to find, share, and apply the right content quickly. With integrated content and engagement tools, Milliken reduced inefficiencies, improved seller preparation, and built a foundation for sustainable growth and continuous sales training.

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