Case Study
How Mike Garver made his Marketing Research class inspiring for students while preparing them for their careers
How Mike Garver made his Marketing Research class inspiring for students while preparing them for their careers
www.techsmith.com Flipping, Podcasting, and Friendly Competition How Mike Garver made his Marketing Research class inspiring for students while preparing them for their careers ike Garver is a professor at Central Michigan University. He’s not particularly tech-savvy and is a lifelong devotee to the teaching profession. He never set out to start a revolution or be a leading voice in the fundamental shift of classroom dynamics. Nevertheless, Mike Garver is making a huge difference in his students’ college careers and the education community with his knowledge, charisma and a little help from Camtasia for Mac. The Problem When Mike started his teaching career, he was on fire. His blend of charisma, humor and knowledge made classes engaging and fun. Students wanted to be there, they