intelligencebank.com How Medibank manages marketing operations in an agile world 2 intelligencebank.com A home for marketing: How Medibank centralised their marketing operations for an agile world. With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With the wider business experiencing a digital transformation and growth within their marketing department (from 30 to 100 people), Medibank recognised they needed a better way to manage their assets across a wide range of internal

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