Case Study

How McCann Signs Clients & Monitors Competitors With Mention

How McCann Signs Clients & Monitors Competitors With Mention

Pages 5 Pages

About Company Marketing & Advertising Company Sector New York, NY Headquarter McCann Worldgroup is one of the world’s largest marketing communications organizations. They help brands in 120 countries build awareness through marketing and advertising. www.mccann.com 10,001+ Staff Members How McCann Signs Clients & Monitors Competitors With Mention“We want one single tool that lets us provide many deliverables to our clients. That’s Mention. ” Why they need Media Monitoring To help them sign new clients 1 To help clients manage crises 3 Competitor analysis 2 To listen precisely using Boolean queries 4 McCann uses Mention to show prospective clients the power of social listening. “We make projects and examples of how social listening can help brands develop insights that can improve

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