1 CASE STUDY How Maverik Changed Visual Merchandising Company-wide, Without Doubt When a vendor approached Maverik, they hoped new visual merchandising would raise revenue. MarketDial helped turn that hope into a reality. Maverik, Inc., or “Adventure’s first stop,” was started in 1928 and is still privately owned today. With over 300 locations in the United States, this western-based company is the largest, independent fuel marketer in the Intermountain West. Each of the 300+ Maverik locations offers a full convenience store experience in addition to its fuel services. The Challenge Maverik was approached by a vendor to change the visual merchandising for Mars candy products. These particular candy products represented a significant portion of the overall category revenue f

Join for free to read