How Localz enriches its data and finds new business opportunities with Cognism THE CHALLENGE A key part of Localz’s marketing and sales strategy is to attend and exhibit at major industry events. However, the quality of the data they were working with to generate leads was often insuffi cient. They found that event hosts were typically sending out delegate lists with only limited data points. Also, with the introduction of GDPR they were struggling with the data they could use - who they could legally market to, and how they could source their contact information in a compliant manner. THE SOLUTION Localz was able to find its target audience with Cognism’s lead generation and data enrichment technology. Using Cognism Prospector, they created personas of their ideal buyers and bui

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