Case Study

How lifestyle magazine Gear Patrol leads an image-based commerce-related content strategy

How lifestyle magazine Gear Patrol leads an image-based commerce-related content strategy

Pages 5 Pages

Challenge How to monetize an online daily magazine with limited resources Solution Gear Patrol adopted an image-focused content strategy and used Skimlinks to automatically affiliate product links and gather data to optimize their approach Focused on maintaining older content along with new stories to yield tangible improvements Results A 22% increase in conversions on items with original imagery 92% increase in affiliate revenue year-over-year P

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