Case Study

How Liberty Property Trust Sells Millennial Companies on Suburban Spaces

How Liberty Property Trust Sells Millennial Companies on Suburban Spaces

Pages 2 Pages

fooda.com Background Liberty Property Trust, a Philadelphia-based Real Estate Investment Trust, saw competitors offering amenities to potential tenants near its suburban office park. In order to beat the competition, the company needed a solution to retain and attract tenants. Liberty Property Trust added an on-site gym that tenants loved. But they felt a need to go a step further. They wanted to offer a unique amenity around food that would make their building stand out in their suburban business park. Challenges Liberty Property Trust wanted to provide good, hot food to its tenants, but the company couldn’t justify the ROI of spending hundreds of thousands of dollars building a cafeteria in what could be profitable leasable office space. How Liberty Property Trust Sells Millenni

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