Case Study

How Lantern & Scroll Reached New Markets Online

How Lantern & Scroll Reached New Markets Online

Pages 4 Pages

How Lantern & Scroll Reached New Markets Online May 08, 2017 We spoke to Mitchell Callahan at SAU/CAL – certified WooCommerce website developers. The Business Lantern & Scroll is a designer and manufacturer of exterior and interior lanterns. This family-owned company was established in 2009 in South Carolina and manufactures its products in America. With a deeply rich history in the southern textile and manufacturing industry, Lantern & Scroll began when the parents of the current owner acquired a small lighting manufacturer that catered to thelocal community. In the company’s early years, Lantern & Scroll sold their products through a brick and mortar store, but later they realized the audience they were after could only be reached through an online sales channel. They were referred to S

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