Case Study

How Land O’Lakes is cultivat ing a g - t ech to help farmers harvest healthier profits The time to choose his career had c ome. So , in 1994,

How Land O’Lakes is cultivat ing a g - t ech to help farmers harvest healthier profits The time to choose his career had c ome. So , in 1994,

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How Land O’Lakes is cultivating ag-tech to help farmers harvest healthier profits The time to choose his career had come. So, in 1994, Teddy Bekele asked his dad for advice. His father, a lifelong farmer, offered stark wisdom: Don’t follow me into farming. Working the land, he warned, was risky business. Bekele listened. He earned a mechanical engineering degree at North Carolina State University. But now, as chief technical officer at Land O’Lakes, he is investing that knowledge into the world he once left behind, leading the creation of new technologies to make farmers more profitable, productive and environmentally sustainable. Thursday, Land O’Lakes and Microsoft announced a multi-year strategic alliance to pioneer agricultural innovations, enhance the supply chain, expand s

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